Carrera offers a whole range of sports sunglasses in the vein. There is not one of the most popular brands of sports (skiing amateurs can easily go through them, since 1956. They are an alliance for protection sunglasses and looking for the best of technology without design apart? Immerse yourself with happiness in the world of Carrera, you are sure to find what you are looking for.
Safety glasses, resistant frame and optimum safety, here is what gives you the Carrera brand with its line of sunglasses. And sporting sunglasses, not every Sunglasses: Carrera and the package put on the design, the proposal to frames in different colors and shapes (for the biggest pleasure of sporty fashionistas): Choose black, blue, brown, silver too) for you.
On the price side, Carrera sunglasses will set you back around € 100. Not really expensive when we know that certain brands and start at 200 €, that your Carrera Sunglasses last a long time.
A similar article reference:http://peittp.blog.com/2011/06/28/carrera-sunglasses/
2011年6月27日星期一
2011年6月26日星期日
Oakley Sunglasses- Top Performance Sports Sunglasses
For athletes, sunglasses should play in different environments is an important accessory. Keep in mind these requirements, there are several that make sport sunglasses brands exclusively for them. Outdoor sports and activities require a lot of energetic, varied terrain, this can lead to vision problems. For this to happen, sport sunglasses have been designed in such a way that takes care of all problems that may arise, as they have been associated with far vision.
The main purpose of goggles are not only harmful glare of the sun not only to protect the eyes from eye damage, detract from the focus on sport. People involved in the sport, and sport sunglasses are appropriate for maintaining good vision plays an important role in the same. You are the sun, opening his eyes to the harsh environment, it can lead to many visually impaired. It's like a game of golf, it's important for people, especially surfing.
A lot of sweating occurs during play, which specializes in brand sports glasses for this is a unique way out of the clutches of the face sunglasses companies. In addition, many of these points can be set up, you can change the nose.
The most popular brand of sports sunglasses is Oakley. Mark has the opportunity to develop their own niche in the industry focusing on sporting goods points. Manufacturers points for the athletes, the technology used in the brand, material, craft is not only absolutely equal, but they have other brands.
Some of the most popular brands of sunglasses, Discreet Oakley, Gascan Oakley polarization, compulsive Oakley, among many others, Oakley M Frame Hybrid S.
Although the production of sport sunglasses, every detail, the athletes, who noted that he wants to work in color. Using lightweight materials to provide a comfortable glasses, water off, the adoption of the hydrophobic oil waste and lens example of the attention to detail.
Oakley sunglasses, and is not only comfortable and functional, advanced, add a dash charm appearance of athletes.
Ray Ban Sunglasses
Read similar articles:http://hightler123.blog.com/2011/06/27/fashion-oakley-sunglasses-you-will-pick/
The main purpose of goggles are not only harmful glare of the sun not only to protect the eyes from eye damage, detract from the focus on sport. People involved in the sport, and sport sunglasses are appropriate for maintaining good vision plays an important role in the same. You are the sun, opening his eyes to the harsh environment, it can lead to many visually impaired. It's like a game of golf, it's important for people, especially surfing.
A lot of sweating occurs during play, which specializes in brand sports glasses for this is a unique way out of the clutches of the face sunglasses companies. In addition, many of these points can be set up, you can change the nose.
The most popular brand of sports sunglasses is Oakley. Mark has the opportunity to develop their own niche in the industry focusing on sporting goods points. Manufacturers points for the athletes, the technology used in the brand, material, craft is not only absolutely equal, but they have other brands.
Some of the most popular brands of sunglasses, Discreet Oakley, Gascan Oakley polarization, compulsive Oakley, among many others, Oakley M Frame Hybrid S.
Although the production of sport sunglasses, every detail, the athletes, who noted that he wants to work in color. Using lightweight materials to provide a comfortable glasses, water off, the adoption of the hydrophobic oil waste and lens example of the attention to detail.
Oakley sunglasses, and is not only comfortable and functional, advanced, add a dash charm appearance of athletes.
Ray Ban Sunglasses
Read similar articles:http://hightler123.blog.com/2011/06/27/fashion-oakley-sunglasses-you-will-pick/
2011年6月23日星期四
nice nike shoes basketball
number of brands are usually making right now is this heart fee monitor view. Nike possesses surpassed that concept, as well as has announced the Nike I am Nike Shox Shoes Goal ara Heart and soul Rate Keep an eye on. It was created especially intended for female wrists.Nike Air Shox
art may perhaps be different, via material in order to tools, but it isn't the major idea that will Nike desire to explain this art with Nike footwear. Personality will be everyone's goal, but the majority of Nike footwear, like Nike training colleges, just intended for training, will be general. The most used Nike Shox R6 ones amid Nike friends and family is Nike Shox R2 sequence, which numerous NBA competitors wear. Since mid-1980s, Nike possesses dominated this basketball footwear market. High of Nike's good results with hockey shoes is usually attributed on the popularity with Michael Jordan.Nike Shox TN
Shox NZ and Shox Turbo, which still absolution in adapted colors. These shoes can be activate for customization on NikeID, Nike's online shoe customizing site. There are abounding options like adapted colors and abstracts for the Shox, alternating with custom tags on them.
Athletes that are notable for wearing shoes with Shox technology include Vince Carter,claiming that a range of their trainers replicated its Nike Shox R4 Shoes technology.Nike Air Max 2010
These shoes are also made with well trimmed and well shaped full-length controlled sock liner which makes the shoe easy to wear and low to the ground. Some of these shoes may be made out of leather or other types of materials. Nike boasts of how well ventilated the shoes are and how some of them are water proof. These shoes vary a lot in design, style and comfort. Most of the shoes range from $100 USD to $500 USD. People may see these shoes as very expensive but for what its worth, these shoes truly delivers optimal performance with every swing.nike shox shoes
nikespaces is one of our web site is dedicated to selling Nike, Jordan and other varieties of shoes, welcome to buy.
Related topics article:http://hightler123.blog.com/2011/06/23/nike-shoes/
art may perhaps be different, via material in order to tools, but it isn't the major idea that will Nike desire to explain this art with Nike footwear. Personality will be everyone's goal, but the majority of Nike footwear, like Nike training colleges, just intended for training, will be general. The most used Nike Shox R6 ones amid Nike friends and family is Nike Shox R2 sequence, which numerous NBA competitors wear. Since mid-1980s, Nike possesses dominated this basketball footwear market. High of Nike's good results with hockey shoes is usually attributed on the popularity with Michael Jordan.Nike Shox TN
Shox NZ and Shox Turbo, which still absolution in adapted colors. These shoes can be activate for customization on NikeID, Nike's online shoe customizing site. There are abounding options like adapted colors and abstracts for the Shox, alternating with custom tags on them.
Athletes that are notable for wearing shoes with Shox technology include Vince Carter,claiming that a range of their trainers replicated its Nike Shox R4 Shoes technology.Nike Air Max 2010
These shoes are also made with well trimmed and well shaped full-length controlled sock liner which makes the shoe easy to wear and low to the ground. Some of these shoes may be made out of leather or other types of materials. Nike boasts of how well ventilated the shoes are and how some of them are water proof. These shoes vary a lot in design, style and comfort. Most of the shoes range from $100 USD to $500 USD. People may see these shoes as very expensive but for what its worth, these shoes truly delivers optimal performance with every swing.nike shox shoes
nikespaces is one of our web site is dedicated to selling Nike, Jordan and other varieties of shoes, welcome to buy.
Related topics article:http://hightler123.blog.com/2011/06/23/nike-shoes/
2011年6月21日星期二
AC fixed (mobile) diesel generator set safety rules
1, the operator passed an examination to obtain operating permits, are allowed to operate, the operator should be familiar with the machine's performance, structure, and to comply with safety and shift system.
2, diesel generator sets to do rain, wind, fire protection facilities, stationary generators work on the ground to keep dry, put the rack pad smooth, well insulated pad; portable generator four tire pressure to meet the requirements and maintain balanced. Installation instrument protection and grounding wire connector, cable, pipeline protection.
3, moving before the inspection or the excitation generator and exciter regulator is normal; sent to gates off the brightest knife, check whether the fuse circuit of each phase. Banned the generator in case of a load start (no backup generators, except self-control).
4, after the diesel engine rated speed, the use of the generator exciter field rheostat resistance decreases the voltage increased to slightly greater than the rated. If the rheostat resistance is zero, there is no voltage, you can add a small amount of load that is able to build pressure. For the use of excitation regulator (harmonic excitation system) can be "automatic - manual" switch on "auto" position that is to build pressure on their own, if stored too long without the generator, the possible loss of field, and can be 6v battery magnetization can build pressure. Switch on "manual" position, the removal of silicon from the excitation circuit, variable reactor in series with the magnetic field around the block, adjust the variable reactance device to adjust the generator voltage.
5, the total transmission gate should be closed, the shunt gates closed one by one, gradually increase the load to the generator, adjust rheostat resistance or reactance device, the generator voltage to maintain ratings.
6, the operation should always monitor their load, temperature, brush work, etc., and should be noted that the increase or decrease with the load, voltage regulation range of variation generally allowed within ± 5%, the frequency of changes does not allow more than ± 1 %. The phase current imbalance, generally should not exceed 10%. Any phase current should not exceed the rating.
7, non-overloading, over-pressure. Prohibit open circuit fuse in one phase of the case to continue transmission. When they find the ground excitation circuit, the rotor winding short circuit, smoke generators, fire and other internal fault occurs, should immediately stop processing.
8, the generator shut down, before subtracting the load gradually until the load is zero, then switch off the main switch and the excitation, the magnetic field into the maximum resistance position, stop the engine. After the winter shutdown, the cooling water tank should put the net (except for filling antifreeze), to prevent cracking caused by diesel engines and other accidents.
9, the phase sequence, voltage and frequency under the same circumstances can be run in parallel, parallel runtime, parallel operations should strictly observe the technical requirements. Closing should be at the same time, has allowed to avoid recoil, burning generators.
10, side by side, and found lost excitation, following a strong spark and brush can not remove the generator out of sync, it should immediately be splitting from the grid generator.
11, tied for the generator shut down before the first load to be transferred to run the generator. Reduced to stop the generator excitation current, and then splitting from the grid, it should be noted without rendering the operation of the generator overload.
12, the generator running, even if that does not increase with voltage excitation also prohibit the repair and maintenance, cleaning work and to touch the high voltage coil.
13, the daily maintenance work should be prepared to achieve neat, clean, lubricate and safe.
Related Reading http://otoeu.blogspot.com/2011/06/diesel-generator-questions-and-answers.html
2, diesel generator sets to do rain, wind, fire protection facilities, stationary generators work on the ground to keep dry, put the rack pad smooth, well insulated pad; portable generator four tire pressure to meet the requirements and maintain balanced. Installation instrument protection and grounding wire connector, cable, pipeline protection.
3, moving before the inspection or the excitation generator and exciter regulator is normal; sent to gates off the brightest knife, check whether the fuse circuit of each phase. Banned the generator in case of a load start (no backup generators, except self-control).
4, after the diesel engine rated speed, the use of the generator exciter field rheostat resistance decreases the voltage increased to slightly greater than the rated. If the rheostat resistance is zero, there is no voltage, you can add a small amount of load that is able to build pressure. For the use of excitation regulator (harmonic excitation system) can be "automatic - manual" switch on "auto" position that is to build pressure on their own, if stored too long without the generator, the possible loss of field, and can be 6v battery magnetization can build pressure. Switch on "manual" position, the removal of silicon from the excitation circuit, variable reactor in series with the magnetic field around the block, adjust the variable reactance device to adjust the generator voltage.
5, the total transmission gate should be closed, the shunt gates closed one by one, gradually increase the load to the generator, adjust rheostat resistance or reactance device, the generator voltage to maintain ratings.
6, the operation should always monitor their load, temperature, brush work, etc., and should be noted that the increase or decrease with the load, voltage regulation range of variation generally allowed within ± 5%, the frequency of changes does not allow more than ± 1 %. The phase current imbalance, generally should not exceed 10%. Any phase current should not exceed the rating.
7, non-overloading, over-pressure. Prohibit open circuit fuse in one phase of the case to continue transmission. When they find the ground excitation circuit, the rotor winding short circuit, smoke generators, fire and other internal fault occurs, should immediately stop processing.
8, the generator shut down, before subtracting the load gradually until the load is zero, then switch off the main switch and the excitation, the magnetic field into the maximum resistance position, stop the engine. After the winter shutdown, the cooling water tank should put the net (except for filling antifreeze), to prevent cracking caused by diesel engines and other accidents.
9, the phase sequence, voltage and frequency under the same circumstances can be run in parallel, parallel runtime, parallel operations should strictly observe the technical requirements. Closing should be at the same time, has allowed to avoid recoil, burning generators.
10, side by side, and found lost excitation, following a strong spark and brush can not remove the generator out of sync, it should immediately be splitting from the grid generator.
11, tied for the generator shut down before the first load to be transferred to run the generator. Reduced to stop the generator excitation current, and then splitting from the grid, it should be noted without rendering the operation of the generator overload.
12, the generator running, even if that does not increase with voltage excitation also prohibit the repair and maintenance, cleaning work and to touch the high voltage coil.
13, the daily maintenance work should be prepared to achieve neat, clean, lubricate and safe.
Related Reading http://otoeu.blogspot.com/2011/06/diesel-generator-questions-and-answers.html
MBT Shoes To Wear, Like Walking Barefoot
Have you experienced possibly walking barefoot? It is a little something that most people contemplate Typically badly. Possibly because jogging barefoot May offer ideal year of accidental Injuries, especially even although you make a plan to make effort to do so year while challenging Carrying out Activities. What people do not know Is There really are Numerous Benefits Even although you stroll barefooted. Need to figure They only actuality Within which they do not want to just stroll barefoot barefooted. How is this doable? Well, the way in which lies out in the pair of shoes Masai engineering advantage, or MBT shoes in abbreviation.
MBT shoes arrives in the broad assortment of colors and styles. At beginning, MBT shoes just for men, Which people named MBT Shoes. Order now MBT institution altered their ideas for women, females MBT shoes, MBT sandals are theme of introduction. If your only run permits that you skillfully gown, there are numerous selections for the Requirements. Certainly all that you would rather place it just is typically a pair of MBT shoes. There is any need straight when picking thesis is superb healthful shoes. This style shoes are very popular, you can find them in Nikespaces.
It should be that MBT shoes take place to be sincere worth Possessing the crucial one product for this year. Even although you Need to show your feet totally light and sensitive, then you can Certainly on the clamped square toe design with good belt. Place over a pair of all-through your holiday as well as you Will turn out to Be the concentrate even ,more easily in very public, the sami have cheap Puma shoes. It's a splendid possessing come upon a pair of there this summer. Their transparent heel and Their acrylic product appear especially prominent and produce a feeling of illusion for you. Thesis Imaginary shoes Will make you prominent enough. Prevailing Using the vintage trend, nevertheless we are able to uncover the style components within their styles Before They are unwieldy, like Nike TN Requin shoes, Other regarding one hand now They are even More meaningfull using the design in brown kisumu. Girls who would rather appear even more slender and higher try possessive of those shoes with basic and noble vamp.
MBT shoes arrives in the broad assortment of colors and styles. At beginning, MBT shoes just for men, Which people named MBT Shoes. Order now MBT institution altered their ideas for women, females MBT shoes, MBT sandals are theme of introduction. If your only run permits that you skillfully gown, there are numerous selections for the Requirements. Certainly all that you would rather place it just is typically a pair of MBT shoes. There is any need straight when picking thesis is superb healthful shoes. This style shoes are very popular, you can find them in Nikespaces.
It should be that MBT shoes take place to be sincere worth Possessing the crucial one product for this year. Even although you Need to show your feet totally light and sensitive, then you can Certainly on the clamped square toe design with good belt. Place over a pair of all-through your holiday as well as you Will turn out to Be the concentrate even ,more easily in very public, the sami have cheap Puma shoes. It's a splendid possessing come upon a pair of there this summer. Their transparent heel and Their acrylic product appear especially prominent and produce a feeling of illusion for you. Thesis Imaginary shoes Will make you prominent enough. Prevailing Using the vintage trend, nevertheless we are able to uncover the style components within their styles Before They are unwieldy, like Nike TN Requin shoes, Other regarding one hand now They are even More meaningfull using the design in brown kisumu. Girls who would rather appear even more slender and higher try possessive of those shoes with basic and noble vamp.
2011年6月17日星期五
Nike Culture
Background
Nike was founded in 1960, when the company CEO Phil Knight concluded that high-quality running shoes • there will be sales, then launched a revolution in the footwear industry. To 80 years, he again booming in the sports shoe company into a marketing machine. Since 1986, the company's stock returns average annual increase of 47% in the 1986-1996 period, the "Fortune" magazine in the discharge of 1,000 companies nationwide, the company within the top 10. Currently, the company is becoming a sports machine, the organizers of events like golf tournaments, and also sell sports equipment and apparel.Nike cultural personality
(A) the cultural identity of the company
"Sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike corporate culture. The distinctive feature of the corporate culture from the traditional concept of corporate image, by company founder Philip Knight • founded.
Nike start-up company for the Blue Ribbon Sports, which is based on Knight in Si Tanfu Graduate School of Business at school to write a paper for the simulation created. Knight random collection of some track and field star and sports fans the idea to write in the article, their minds have a common goal: to defeat Adidas, so that more and more athletes to wear the Japanese production of high quality low the price of running shoes - Tigers (Tiger).
As the company's founder, Knight's personal struggle to stand still and business ethics throughout the business operations always. Knight was elected to the University of Oregon track team, a professional middle-distance team, his passion for sports has been worn away. He later worked in Poland for five years when the price waterhouse accountant, his business sense is nurtured in that time. Typical of the legendary Oregon track coach who Piel • Powell, always tailor-made for his star athlete running shoes. He told Knight, a track and field team is composed by a number of individual players, each person must stand still to hard to improve his or her achievements, track athlete of the creed is: "There is no end." The price waterhouse to the revelation is "the most basic principles of business behavior." Nike's history is the continuing dialogue over the course of two beliefs, the spirit of an athlete's personal struggle to harmonize with the process of commercial constraints. Knight and Bowerman co-founded Blue Ribbon began, and changed its name to Nike in 1972, and since then it began to design shoes with the company trademarks, and manufactured in Asia.
Nike's corporate culture is never-ending. At that time, in the U.S. athletic footwear market is dominated Adidas, Puma and Tiger. The early 1970s, running hot and gradually rise, millions of people began to wear sports shoes, sports shoes because not only comfortable, but also a symbol of healthy and young - that is what most people aspire to the image of sports shoes will pop up, but Adidas led to the "iron triangle" did not grasp this development, "Nike" has run into. In 1974, Bowerman coach baked waffle iron mold playing a kind of urethane rubber, made a new soles. This shoe is the "Wall biscuit" style, there are small rubber soles nails, making it popular in other than the market more flexible sole, this seemingly simple product innovation to promote the cause of Knight, products quickly open the market, Nike's sales in 1976, the window of $ 8.3 million the previous year soared to $ 14 million. Nike like wildfire since the development of industry, companies developing new style shoes and spend huge sums of money, to the late 1970s, Nike has nearly 100 researchers, many of whom have biology, chemistry, experimental biology, engineering, industrial design, chemistry, and a variety of leadership related degree. This strong research efforts to develop more than 140 different styles of products, many of which products are the most innovative and most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturers, millions of all kinds, a variety of capacities runners have such a concept, which is a developing industry is a very attractive image.
Rely on a never-ending corporate philosophy, to 1979, Nike through the planning of new products to market and strong sales, market share of 33%, and finally squeezed into the original Adidas, Puma and Tiger are built "iron triangle", a sales star. By 1981, its market share even 50%, ahead of Adidas, and Knight himself running into the "Forbes" magazine's coveted 400 American rich list. Nike is the adventurous spirit of the pioneering companies in the green state of Oregon where the company has cultivated a well-designed culture, Nike was a veteran manager, recalls: "It's like a full foot in the bonds of friendship the environment. happy to drink with colleagues, talked about sports, and active and self-proclaimed anti-traditional character. "every six months, Knight of the management team to meet and discuss strategy. The row of the noisy party of "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he and everyone else, accept other people's loud accusations. Nike corporate location, like school, like a forest, jogging trails, lake, soccer fields. Knight hopes to create a harmonious work environment, he believes the world has enough chaos, the working time should be as free as at home.
Nike distinctive corporate culture, attracting a large number of young people, 40 percent of Nike employees less than 30 years of age, their day's work is organized; noon in the "campus" in sports and leisure sports for two hours, and then worked the evening, they are very loyal to the company, Nike's management is not strict, but must break the strong belief Adidas whole team together. The company's marketing staff, said: "We instinctively able to judge what is the Nike company to do, what is Nike doing nothing." Adidas is because Orthodox, Nike can attach great importance to recognition Orthodox hated those athletes such as Steve, Prejean side Ting - track and field in the world of James • Dean of the Federation of amateur athletes scoff; "love arguing," the Yi Lei • Nastase, the tennis is a creepy character. These anti-traditional athletes funded by Nike, the Nike challenging the orthodox and progressive dynamic image. Knight founded the company of their own fond, as children of their own as full of affection for the company's affairs, as long as he thinks necessary, every day, hands-on, in and out of office. Knight, most of the time in the office next door to a small room. House dirty clothes lying on the floor, next to piles of things and documents, almost no one else into his house, Knight complained that: "Once let people into your house, they will all day and out and I think the problem is required. "
Nike With their entrepreneurial spirit to defeat the best final in the U.S. market, Adidas, Reebok, but as a major competitor to emerge in the early 1980s, the Nike men's sports production company focused on the culture a bit short-sighted . Nike actually not foresee the importance of soft leather shoes areobic these shoes popular among women of all ages. In 1986, Reebok over Nike, the industry leader. Knight inspiration, he developed a management rules, in order to support the work of the center to maintain brand loyalty. In 1981, he embarked on a new transformation within the company. He put a large shoe department is divided into several smaller departments, each department in charge of small projects a sport shoes, so to speed up product development process, he had set up a production, marketing, advertising linked to system composed of the company as a whole. As a result, companies work together to develop a variety of shoes, and advertising as a means to create a powerful Nike shoes, with a sensation of the image.
(B) the marketing strategy of innovation driven by the concept of innovation culture
Corporate and product excellence and create a vibrant image of the company's strategic objectives. Knight believes that young people's ability to mimic strong, the brand is also very sensitive to the star of the campus dress often become the object of imitation, so as long as trying to get the most attractive athletes to wear Nike, you will be able to attract imitation of a large number of people nationwide. Was the greatest world-class stars, red man Nike Jordan excellent grasp of the unique ethos, that is perfect and vibrant style of work. Nike to sponsor the "first night", but also a ten million who love sports idol. Nike is now a $ 4 billion in sales of large companies, its image of being anti-traditional threats, a business commentator shouted: "Knight found that Nike's quickly become a combination of American business and sports arising from the ambivalence of ordinary lightning rod. "Knight himself said:" When your family business is growing, you must pay attention to the business cool, but do not extinguish fire out. "In the U.S., although every sale out of three pairs of shoes in there one pair marked with Nike trademark Swooshk, but the analysis shows that, as of May 31, 1994, Nike's fiscal year, total revenues will decline by 6 percent, fell to $ 3.7 billion. The biggest basketball shoe sales market declined sharply, Nike's most important, potential market in Europe and Japan, but the two countries is not how the economic boom.
Core of the problem is that in the past few years, Nike has been promoting the development of consumer - young people and early 20s have given up the younger generation have shoes, they tired of the flood of players involved in the footwear ads. They are looking for new, less commercial gas products - similar to the coarse wrinkles shoes. All this affected Nike's stock price peaked in November 1990 to 1992 dropped by 40%, 35% of shares held by Knight, worth $ 2.3 billion in the past, is now worth only $ 1.3 billion. Many analysts believe that Nike has fallen to the lowest, they estimated that in 1995, Nike's profits will rise 12 percent, or about $ 316 million. Although still lagging behind the 1992 financial year profit, but announced on March 15 3 / 4 of the results, the Wall Street found they had been looking for signs of good news. The summer months there has been little improvement in orders of new models - including the new series of basketball shoes - will be subject to retailers welcome, but the 56-year-old chairman of Nike, Inc. is still worried, he knew to be in the saturated U.S. market once again realize that he had created the kind of growth is no longer possible. He spent a lot of time to consider two things; how can we achieve these goals, without losing critical to the success of the company's innovative, entrepreneurial spirit. Knight enigmatic yet withdrawn.
To achieve corporate objectives, corporate culture needs to be reformed. Knight has no say in Nike several months of daily affairs. To cope with the situation of the company is difficult to manage, Knight once again participate in corporate decision-making. Fact is the case, Nike director of the department for Chris • Van Dyke: "Knight is back." Mid-February, the chairman convened 31 senior managers at the Oregon beach house meeting, 8 bit is the overseas branch manager. At the meeting, he announced in June, will succeed 42-year-old Clark, president of Nike's 66-year-old Chad • Donahue. The newly appointed general support by the company from top to bottom. It fully endorsed the Clark as a means to strengthen the communication links, eclectic talent, but also for Nike the "laggards" put up a full display of the big stage. However, this new strategy requires the full cooperation of all departments Nike. In a middle management meeting, President-bit grams to 60 grams manager explained, "cooperative approach" the importance of Knight, although usually do not like meetings, but also back to attend the meeting. Clark mentioned that Nike makes more smooth communication channels to speed up decision-making and do not nearly enough. "Our sense of genes in the growth of cooperation," he concluded: "But before that some people gathered in the hall Gone are the days of decision-making." Knight, and listened patiently until he invited Clark - the unexpected guest - the front desk to go, he wore double-breasted suit and a pair of shabby flat sandals, Knight looks a little disheveled. He slowly through the aisle, when the lights with him, he narrowed his dark eyes, he jokes stressed the importance of channels of communication: "A few days ago, Sean • Eckhart head a frog into a bar. bar waitress asked: 'What is that' the frog replied: 'I do not know. the beginning, it's just my ass on a long sarcoma'. "Knight by a joke to pass on information managers : we must succeed, but can not lose a sense of humor, and our rebellious culture. To the United States, only a few can be like Knight, chief executive officer, as appeared in front of employees, they will be able to rejoice, his legendary charm is that he played one of the most insignificant gesture, but also reminiscent of the brilliant Nike history.
The spirit of sportsmanship and to build a Nike commercial, temper Knight smart and strong dry. Knight started when Nike is just a nobody, but he defeated Adidas, play their own brand. His recipe for success: first love of sports, business practices and then to break the old rules. He is still wearing Oakley sunglasses folding, nor taboo was difficult to open some of the jokes in the hall Masayuki. He is excitable and calm person. He and his employees are willing to work together to create the myth of Nike, in addition, no other requirements. However, Knight is a competent person first. He clearly knows that in past years, when they can win in the competition and make unremitting efforts of the marathon, the Nike touched the wall, after six years of the most difficult of development, the company became the world's most powerful sports a force. Now, as sales always stay in the nearly 40 billion U.S. dollars, Knight is seeking to stay out of this situation is not the way before.
(C) further reform and innovation, the implementation of new marketing strategies
In order to be able to stand our ground has been saturated U.S. market, Nike has been updated "look" technology, launched a series of new running shoes sports shoes and other training shoes. He will also work to expand Van Dyke charge of $ 200 million of funds outside the sporting goods department of the rent. Thick wrinkled appearance of footwear shoes shoe industry is the only popular products. Outdoor sporting goods departments in this area and Tingbolande companies and other powerful peer competition, its production has increased by 1 fold, higher than a multiple of profits. Knight confidence that 1996 will be the best Nike profit sector, sales will reach $ 500 million.
Meanwhile, Nike has also changed the sales approach. Have sales of outdoor products sector in focus of the new generation of yuppies and unknown customers, but Nike's ability to recognize and television advertising through the athletes so that they are interested for Nike shoes, which have aroused doubts. To attract them, while, in order to fight back the public's cynicism of Nike, Nike launched the biggest ever campaign. The spring of 1994, Nike adjusted forms of advertising. • retired basketball star Michael Jordan, Chicago White Sox of the uniforms worn in the adult league baseball in the spring back on, Nike took the opportunity to show it has brought a tourism product, which makes the pure baseball fans are very angry.
Corporate image, while in the planning, there is an important: inventory control system, but the company often ignore it. This system is called "futures", Nike can continue earning profits is the key. Retail business to Nike requires 6-8 months advance booking of its total share of 80%, the only way to ensure the delivery time Nike and give 10% discount. Consequently, as the orders for the Nike company very well, it has enough time to arrange production according to orders. This avoids too much inventory, but also by ensuring from its factory in Asia to obtain a more satisfactory ex-factory price. Retailers hate this system, because the moment they appear on the market estimate of error, they will be trapped by these shoes. But Nike's market to attract them to try their luck. Although Nike's competitors are doing the same thing, but when Nike began in accordance with a deal already shipped, it has been a leading opponent process. Reebok Carmody said: "Nike has a strong logistics system, logistics system than our much more powerful."
(D) marketing cross-cultural issues
Cross-cultural issues in every operation and management of multinational companies have encountered problems. Germany's Adidas, Nike and Reebok's biggest competitor in Europe. Europeans instinctively prefer the production of all on the European continent. Adidas, Nike took advantage of this to start a strong campaign. In addition, Nike shoes are expensive, priced as high as 80-200 dollars per pair, so that some Europeans can not accept. On this point, Nike deliberately fathom the psychological characteristics to meet the Europeans. France, for example young people better advertised, the Americans put a price tag on the shoe to meet the French youth as peers. Dutch people over the age of 25 like to wear white shoes, the age of 25 who prefer colorful sneakers, Nike treated differently.
Differences between European and American cultural traditions also some European goods to the U.S. abhorrence. Paris, France, a fashion design college contact Ms. Li is extremely offensive to wear shoes, she said: "It was fall, no shoe is one, and the most appalling is to wear shoes," another person to wear shoes in Italy women's work "ugly." At the same time, like Disneyland and American movies, American culture in Europe, a great market, Nike is using to shape the image of the United States of Europe "shoes family." Nike's strategy for the international market is key, Knight said, we are keenly aware that after a few years, the company conducted business in foreign countries than in large multi-national. The problem is that even if the current foreign sales accounted for Nike's total sales of 1 / 3, but only to carry out these operations by simply imitating the United States branch of the machine to achieve. Companies have to go to football and other sports programs to open up international markets. Knight worry overseas, Nike shoes are the loss of their authentic, working-class image. All this marketing strategy and sales attributed to ignore the body loose. Foreign retailers are also complaining that Nike always use heavy-handed early in order to force them to Nike shoes, and only U.S. retailer to get used to this approach.
To remedy this situation, Nike bought the distribution business around the world, in order to obtain more control over, Knight called on his men to concentrate on Germany, Mexico and Japan, this super-important to the market to conduct business. There, Nike will allow retailers to believe that: advance orders are not piling painful, advertising the focus in particular on the sports world, Nike will introduce the market to meet the special requirements of the shoes. For example, badminton shoes sold in Asia, sold to a new island worthy of the Scandinavian handball shoes. The real challenge is still to find a group of competent managers, and instilled in them Nike's mode of operation. However, this process is full of hardships. In the U.S., Knight believes the company's manager capable very well, because he knows they understand the significance of this brand of Nike. That is: sports, performances, free and easy freedom of sportsmanship. This is the legendary president of Nike explained the richness of the collective culture. Now, Knight would like to find a number of trust in foreign managers, by their ground-breaking operation of its domestic market, while maintaining Nike's reputation.
But the problem is that Nike may be the real translation of culture out of it? Export of Nike shoes while Knight has always obsessed with his Nike export culture. The reason is simple: In Oregon, Nike's compound around the close attention of the sports and news shows, these reports to encourage people to buy those shoes, although these shoes have sold 70% including Nike shoes, never appear in the gymnasium, an athletic shoe marketing experts believe that "consumers always cherished a great interest in sports, and this interest in a continuing nature, this criterion is essential." In order to strengthen international marketing force, Nike is buy the distribution rights around the world, to enable the company to exercise more control. Nike, on the one hand to make good business from foreign markets constantly emerge; the other hand to maintain the Nike brand for the purpose of performing those under the proposed strategy. Nike's experience in Japan is a good example, it proves that this process is very difficult. A year ago, Knight clearly aware of Nike's Japanese subsidiary sales are great, but because it has no sports, performance and brand image of the combined company, so Nike bought the company, it's a face-lift work. Knight Yong Ji Akimoto selected to lead this work. Akimoto expand business in Japan, Kentucky who has achieved a lot.
As the national and cultural backgrounds and ethnic traditions, in developing marketing strategies and tactics when it should be always attached great importance to this Akimoto such as smokers tend to sport interpreted as a very gentle pastime, such as high Lefu ball. Akimoto was sent to Beaverton, to accept up to 4 months of Nike's education culture and mode of operation. He threw away the cigarette and began running. In December, he returned to Japan in Tokyo Nike, he issued a command to prohibit smoking within the company. For this country smoke, the ban is undoubtedly a major event. He also forced the employees to participate in the Nike marathon training in Japan, to meet the 1994 Hawaii Marathon. Nike Corporation to strengthen ties with the branch, the Nike to be the first "dividend" is a foot-shaped design for Asians, the advent of a special lightweight running shoes. But for many important aspects, in particular, this brand of Nike itself, Akimoto and not fully understood, Knight said, Akimoto before departure back to Tokyo, trying to "let go and shop and go to" accurately translated into Japanese Ministry submitted to the manager of Nike are. Nike person for this fear. Knight recalled: "We say: 'No', do not translated it, and we never want to hide a thing - our brand is an American brand." Nike can outperform by virtue of their emphasis on the cultural power of this international competition competitions? Nike is now a large fortune better than the early days, the legendary Knight of entrepreneurs are faced with greater challenges.Unique business model
First, Nike will be the company's all personnel, material, financial and other resources together, and then all the cast and to product design and marketing of these two departments were to go out to cultivate the company's strong product design and marketing capabilities. • Phil Knight the one hand, emphasis on product development and design capabilities, more attention to the training was the ability of marketing, product design and brand marketing have become two of Nike's powerful competitive weapon.
Second, Nike has taken in the production of a virtualization strategy, namely: the external leveraging, through the integration of external resources, making it all for me in order to expand their territory, the use of external capabilities and strengths to compensate for their lack of invest in production sites, not assembly line, Nike does not own all the products manufacture, but all outsourced to other manufacturers out of manufacturing. Nike this coup, not only saves a lot of production investment in infrastructure, equipment acquisition costs, and workers labor costs, and is also full of other strong production ability of manufacturers, particularly in the production process is outsourced to Southeast Asia and other places of business in many developing countries, where the labor costs to very low, which forces a lot of Nike's labor cost savings, which is the Nike sports shoes have been able to lower prices competitive with other brand-name products an important reason. Implementation of virtual production, Nike will design drawings to the manufacturer so that they can carry out production strictly according to the drawing style, and to ensure appropriate quality and then, Nike and then posted their own brands and labels on these products, and products to the company's marketing staff. Through the company's marketing network to sell their products out. This model the full realization of the complementary role.
Third, Nike's innovation lies in the marketing communication. It uses the idol of young people such as Michael Jordan, etc. • to spread, but also the use of electronic game design of Nike's exclusive games. Whenever the launch of new models, which invited the band to play, through a kind of entertainment changes the way ideas spread and quality. Nike This communication strategies, not only to elevate its brand awareness, but also to establish a high degree of identity of the brand asset value.
My website nikespaces
Nike was founded in 1960, when the company CEO Phil Knight concluded that high-quality running shoes • there will be sales, then launched a revolution in the footwear industry. To 80 years, he again booming in the sports shoe company into a marketing machine. Since 1986, the company's stock returns average annual increase of 47% in the 1986-1996 period, the "Fortune" magazine in the discharge of 1,000 companies nationwide, the company within the top 10. Currently, the company is becoming a sports machine, the organizers of events like golf tournaments, and also sell sports equipment and apparel.Nike cultural personality
(A) the cultural identity of the company
"Sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike corporate culture. The distinctive feature of the corporate culture from the traditional concept of corporate image, by company founder Philip Knight • founded.
Nike start-up company for the Blue Ribbon Sports, which is based on Knight in Si Tanfu Graduate School of Business at school to write a paper for the simulation created. Knight random collection of some track and field star and sports fans the idea to write in the article, their minds have a common goal: to defeat Adidas, so that more and more athletes to wear the Japanese production of high quality low the price of running shoes - Tigers (Tiger).
As the company's founder, Knight's personal struggle to stand still and business ethics throughout the business operations always. Knight was elected to the University of Oregon track team, a professional middle-distance team, his passion for sports has been worn away. He later worked in Poland for five years when the price waterhouse accountant, his business sense is nurtured in that time. Typical of the legendary Oregon track coach who Piel • Powell, always tailor-made for his star athlete running shoes. He told Knight, a track and field team is composed by a number of individual players, each person must stand still to hard to improve his or her achievements, track athlete of the creed is: "There is no end." The price waterhouse to the revelation is "the most basic principles of business behavior." Nike's history is the continuing dialogue over the course of two beliefs, the spirit of an athlete's personal struggle to harmonize with the process of commercial constraints. Knight and Bowerman co-founded Blue Ribbon began, and changed its name to Nike in 1972, and since then it began to design shoes with the company trademarks, and manufactured in Asia.
Nike's corporate culture is never-ending. At that time, in the U.S. athletic footwear market is dominated Adidas, Puma and Tiger. The early 1970s, running hot and gradually rise, millions of people began to wear sports shoes, sports shoes because not only comfortable, but also a symbol of healthy and young - that is what most people aspire to the image of sports shoes will pop up, but Adidas led to the "iron triangle" did not grasp this development, "Nike" has run into. In 1974, Bowerman coach baked waffle iron mold playing a kind of urethane rubber, made a new soles. This shoe is the "Wall biscuit" style, there are small rubber soles nails, making it popular in other than the market more flexible sole, this seemingly simple product innovation to promote the cause of Knight, products quickly open the market, Nike's sales in 1976, the window of $ 8.3 million the previous year soared to $ 14 million. Nike like wildfire since the development of industry, companies developing new style shoes and spend huge sums of money, to the late 1970s, Nike has nearly 100 researchers, many of whom have biology, chemistry, experimental biology, engineering, industrial design, chemistry, and a variety of leadership related degree. This strong research efforts to develop more than 140 different styles of products, many of which products are the most innovative and most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturers, millions of all kinds, a variety of capacities runners have such a concept, which is a developing industry is a very attractive image.
Rely on a never-ending corporate philosophy, to 1979, Nike through the planning of new products to market and strong sales, market share of 33%, and finally squeezed into the original Adidas, Puma and Tiger are built "iron triangle", a sales star. By 1981, its market share even 50%, ahead of Adidas, and Knight himself running into the "Forbes" magazine's coveted 400 American rich list. Nike is the adventurous spirit of the pioneering companies in the green state of Oregon where the company has cultivated a well-designed culture, Nike was a veteran manager, recalls: "It's like a full foot in the bonds of friendship the environment. happy to drink with colleagues, talked about sports, and active and self-proclaimed anti-traditional character. "every six months, Knight of the management team to meet and discuss strategy. The row of the noisy party of "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he and everyone else, accept other people's loud accusations. Nike corporate location, like school, like a forest, jogging trails, lake, soccer fields. Knight hopes to create a harmonious work environment, he believes the world has enough chaos, the working time should be as free as at home.
Nike distinctive corporate culture, attracting a large number of young people, 40 percent of Nike employees less than 30 years of age, their day's work is organized; noon in the "campus" in sports and leisure sports for two hours, and then worked the evening, they are very loyal to the company, Nike's management is not strict, but must break the strong belief Adidas whole team together. The company's marketing staff, said: "We instinctively able to judge what is the Nike company to do, what is Nike doing nothing." Adidas is because Orthodox, Nike can attach great importance to recognition Orthodox hated those athletes such as Steve, Prejean side Ting - track and field in the world of James • Dean of the Federation of amateur athletes scoff; "love arguing," the Yi Lei • Nastase, the tennis is a creepy character. These anti-traditional athletes funded by Nike, the Nike challenging the orthodox and progressive dynamic image. Knight founded the company of their own fond, as children of their own as full of affection for the company's affairs, as long as he thinks necessary, every day, hands-on, in and out of office. Knight, most of the time in the office next door to a small room. House dirty clothes lying on the floor, next to piles of things and documents, almost no one else into his house, Knight complained that: "Once let people into your house, they will all day and out and I think the problem is required. "
Nike With their entrepreneurial spirit to defeat the best final in the U.S. market, Adidas, Reebok, but as a major competitor to emerge in the early 1980s, the Nike men's sports production company focused on the culture a bit short-sighted . Nike actually not foresee the importance of soft leather shoes areobic these shoes popular among women of all ages. In 1986, Reebok over Nike, the industry leader. Knight inspiration, he developed a management rules, in order to support the work of the center to maintain brand loyalty. In 1981, he embarked on a new transformation within the company. He put a large shoe department is divided into several smaller departments, each department in charge of small projects a sport shoes, so to speed up product development process, he had set up a production, marketing, advertising linked to system composed of the company as a whole. As a result, companies work together to develop a variety of shoes, and advertising as a means to create a powerful Nike shoes, with a sensation of the image.
(B) the marketing strategy of innovation driven by the concept of innovation culture
Corporate and product excellence and create a vibrant image of the company's strategic objectives. Knight believes that young people's ability to mimic strong, the brand is also very sensitive to the star of the campus dress often become the object of imitation, so as long as trying to get the most attractive athletes to wear Nike, you will be able to attract imitation of a large number of people nationwide. Was the greatest world-class stars, red man Nike Jordan excellent grasp of the unique ethos, that is perfect and vibrant style of work. Nike to sponsor the "first night", but also a ten million who love sports idol. Nike is now a $ 4 billion in sales of large companies, its image of being anti-traditional threats, a business commentator shouted: "Knight found that Nike's quickly become a combination of American business and sports arising from the ambivalence of ordinary lightning rod. "Knight himself said:" When your family business is growing, you must pay attention to the business cool, but do not extinguish fire out. "In the U.S., although every sale out of three pairs of shoes in there one pair marked with Nike trademark Swooshk, but the analysis shows that, as of May 31, 1994, Nike's fiscal year, total revenues will decline by 6 percent, fell to $ 3.7 billion. The biggest basketball shoe sales market declined sharply, Nike's most important, potential market in Europe and Japan, but the two countries is not how the economic boom.
Core of the problem is that in the past few years, Nike has been promoting the development of consumer - young people and early 20s have given up the younger generation have shoes, they tired of the flood of players involved in the footwear ads. They are looking for new, less commercial gas products - similar to the coarse wrinkles shoes. All this affected Nike's stock price peaked in November 1990 to 1992 dropped by 40%, 35% of shares held by Knight, worth $ 2.3 billion in the past, is now worth only $ 1.3 billion. Many analysts believe that Nike has fallen to the lowest, they estimated that in 1995, Nike's profits will rise 12 percent, or about $ 316 million. Although still lagging behind the 1992 financial year profit, but announced on March 15 3 / 4 of the results, the Wall Street found they had been looking for signs of good news. The summer months there has been little improvement in orders of new models - including the new series of basketball shoes - will be subject to retailers welcome, but the 56-year-old chairman of Nike, Inc. is still worried, he knew to be in the saturated U.S. market once again realize that he had created the kind of growth is no longer possible. He spent a lot of time to consider two things; how can we achieve these goals, without losing critical to the success of the company's innovative, entrepreneurial spirit. Knight enigmatic yet withdrawn.
To achieve corporate objectives, corporate culture needs to be reformed. Knight has no say in Nike several months of daily affairs. To cope with the situation of the company is difficult to manage, Knight once again participate in corporate decision-making. Fact is the case, Nike director of the department for Chris • Van Dyke: "Knight is back." Mid-February, the chairman convened 31 senior managers at the Oregon beach house meeting, 8 bit is the overseas branch manager. At the meeting, he announced in June, will succeed 42-year-old Clark, president of Nike's 66-year-old Chad • Donahue. The newly appointed general support by the company from top to bottom. It fully endorsed the Clark as a means to strengthen the communication links, eclectic talent, but also for Nike the "laggards" put up a full display of the big stage. However, this new strategy requires the full cooperation of all departments Nike. In a middle management meeting, President-bit grams to 60 grams manager explained, "cooperative approach" the importance of Knight, although usually do not like meetings, but also back to attend the meeting. Clark mentioned that Nike makes more smooth communication channels to speed up decision-making and do not nearly enough. "Our sense of genes in the growth of cooperation," he concluded: "But before that some people gathered in the hall Gone are the days of decision-making." Knight, and listened patiently until he invited Clark - the unexpected guest - the front desk to go, he wore double-breasted suit and a pair of shabby flat sandals, Knight looks a little disheveled. He slowly through the aisle, when the lights with him, he narrowed his dark eyes, he jokes stressed the importance of channels of communication: "A few days ago, Sean • Eckhart head a frog into a bar. bar waitress asked: 'What is that' the frog replied: 'I do not know. the beginning, it's just my ass on a long sarcoma'. "Knight by a joke to pass on information managers : we must succeed, but can not lose a sense of humor, and our rebellious culture. To the United States, only a few can be like Knight, chief executive officer, as appeared in front of employees, they will be able to rejoice, his legendary charm is that he played one of the most insignificant gesture, but also reminiscent of the brilliant Nike history.
The spirit of sportsmanship and to build a Nike commercial, temper Knight smart and strong dry. Knight started when Nike is just a nobody, but he defeated Adidas, play their own brand. His recipe for success: first love of sports, business practices and then to break the old rules. He is still wearing Oakley sunglasses folding, nor taboo was difficult to open some of the jokes in the hall Masayuki. He is excitable and calm person. He and his employees are willing to work together to create the myth of Nike, in addition, no other requirements. However, Knight is a competent person first. He clearly knows that in past years, when they can win in the competition and make unremitting efforts of the marathon, the Nike touched the wall, after six years of the most difficult of development, the company became the world's most powerful sports a force. Now, as sales always stay in the nearly 40 billion U.S. dollars, Knight is seeking to stay out of this situation is not the way before.
(C) further reform and innovation, the implementation of new marketing strategies
In order to be able to stand our ground has been saturated U.S. market, Nike has been updated "look" technology, launched a series of new running shoes sports shoes and other training shoes. He will also work to expand Van Dyke charge of $ 200 million of funds outside the sporting goods department of the rent. Thick wrinkled appearance of footwear shoes shoe industry is the only popular products. Outdoor sporting goods departments in this area and Tingbolande companies and other powerful peer competition, its production has increased by 1 fold, higher than a multiple of profits. Knight confidence that 1996 will be the best Nike profit sector, sales will reach $ 500 million.
Meanwhile, Nike has also changed the sales approach. Have sales of outdoor products sector in focus of the new generation of yuppies and unknown customers, but Nike's ability to recognize and television advertising through the athletes so that they are interested for Nike shoes, which have aroused doubts. To attract them, while, in order to fight back the public's cynicism of Nike, Nike launched the biggest ever campaign. The spring of 1994, Nike adjusted forms of advertising. • retired basketball star Michael Jordan, Chicago White Sox of the uniforms worn in the adult league baseball in the spring back on, Nike took the opportunity to show it has brought a tourism product, which makes the pure baseball fans are very angry.
Corporate image, while in the planning, there is an important: inventory control system, but the company often ignore it. This system is called "futures", Nike can continue earning profits is the key. Retail business to Nike requires 6-8 months advance booking of its total share of 80%, the only way to ensure the delivery time Nike and give 10% discount. Consequently, as the orders for the Nike company very well, it has enough time to arrange production according to orders. This avoids too much inventory, but also by ensuring from its factory in Asia to obtain a more satisfactory ex-factory price. Retailers hate this system, because the moment they appear on the market estimate of error, they will be trapped by these shoes. But Nike's market to attract them to try their luck. Although Nike's competitors are doing the same thing, but when Nike began in accordance with a deal already shipped, it has been a leading opponent process. Reebok Carmody said: "Nike has a strong logistics system, logistics system than our much more powerful."
(D) marketing cross-cultural issues
Cross-cultural issues in every operation and management of multinational companies have encountered problems. Germany's Adidas, Nike and Reebok's biggest competitor in Europe. Europeans instinctively prefer the production of all on the European continent. Adidas, Nike took advantage of this to start a strong campaign. In addition, Nike shoes are expensive, priced as high as 80-200 dollars per pair, so that some Europeans can not accept. On this point, Nike deliberately fathom the psychological characteristics to meet the Europeans. France, for example young people better advertised, the Americans put a price tag on the shoe to meet the French youth as peers. Dutch people over the age of 25 like to wear white shoes, the age of 25 who prefer colorful sneakers, Nike treated differently.
Differences between European and American cultural traditions also some European goods to the U.S. abhorrence. Paris, France, a fashion design college contact Ms. Li is extremely offensive to wear shoes, she said: "It was fall, no shoe is one, and the most appalling is to wear shoes," another person to wear shoes in Italy women's work "ugly." At the same time, like Disneyland and American movies, American culture in Europe, a great market, Nike is using to shape the image of the United States of Europe "shoes family." Nike's strategy for the international market is key, Knight said, we are keenly aware that after a few years, the company conducted business in foreign countries than in large multi-national. The problem is that even if the current foreign sales accounted for Nike's total sales of 1 / 3, but only to carry out these operations by simply imitating the United States branch of the machine to achieve. Companies have to go to football and other sports programs to open up international markets. Knight worry overseas, Nike shoes are the loss of their authentic, working-class image. All this marketing strategy and sales attributed to ignore the body loose. Foreign retailers are also complaining that Nike always use heavy-handed early in order to force them to Nike shoes, and only U.S. retailer to get used to this approach.
To remedy this situation, Nike bought the distribution business around the world, in order to obtain more control over, Knight called on his men to concentrate on Germany, Mexico and Japan, this super-important to the market to conduct business. There, Nike will allow retailers to believe that: advance orders are not piling painful, advertising the focus in particular on the sports world, Nike will introduce the market to meet the special requirements of the shoes. For example, badminton shoes sold in Asia, sold to a new island worthy of the Scandinavian handball shoes. The real challenge is still to find a group of competent managers, and instilled in them Nike's mode of operation. However, this process is full of hardships. In the U.S., Knight believes the company's manager capable very well, because he knows they understand the significance of this brand of Nike. That is: sports, performances, free and easy freedom of sportsmanship. This is the legendary president of Nike explained the richness of the collective culture. Now, Knight would like to find a number of trust in foreign managers, by their ground-breaking operation of its domestic market, while maintaining Nike's reputation.
But the problem is that Nike may be the real translation of culture out of it? Export of Nike shoes while Knight has always obsessed with his Nike export culture. The reason is simple: In Oregon, Nike's compound around the close attention of the sports and news shows, these reports to encourage people to buy those shoes, although these shoes have sold 70% including Nike shoes, never appear in the gymnasium, an athletic shoe marketing experts believe that "consumers always cherished a great interest in sports, and this interest in a continuing nature, this criterion is essential." In order to strengthen international marketing force, Nike is buy the distribution rights around the world, to enable the company to exercise more control. Nike, on the one hand to make good business from foreign markets constantly emerge; the other hand to maintain the Nike brand for the purpose of performing those under the proposed strategy. Nike's experience in Japan is a good example, it proves that this process is very difficult. A year ago, Knight clearly aware of Nike's Japanese subsidiary sales are great, but because it has no sports, performance and brand image of the combined company, so Nike bought the company, it's a face-lift work. Knight Yong Ji Akimoto selected to lead this work. Akimoto expand business in Japan, Kentucky who has achieved a lot.
As the national and cultural backgrounds and ethnic traditions, in developing marketing strategies and tactics when it should be always attached great importance to this Akimoto such as smokers tend to sport interpreted as a very gentle pastime, such as high Lefu ball. Akimoto was sent to Beaverton, to accept up to 4 months of Nike's education culture and mode of operation. He threw away the cigarette and began running. In December, he returned to Japan in Tokyo Nike, he issued a command to prohibit smoking within the company. For this country smoke, the ban is undoubtedly a major event. He also forced the employees to participate in the Nike marathon training in Japan, to meet the 1994 Hawaii Marathon. Nike Corporation to strengthen ties with the branch, the Nike to be the first "dividend" is a foot-shaped design for Asians, the advent of a special lightweight running shoes. But for many important aspects, in particular, this brand of Nike itself, Akimoto and not fully understood, Knight said, Akimoto before departure back to Tokyo, trying to "let go and shop and go to" accurately translated into Japanese Ministry submitted to the manager of Nike are. Nike person for this fear. Knight recalled: "We say: 'No', do not translated it, and we never want to hide a thing - our brand is an American brand." Nike can outperform by virtue of their emphasis on the cultural power of this international competition competitions? Nike is now a large fortune better than the early days, the legendary Knight of entrepreneurs are faced with greater challenges.Unique business model
First, Nike will be the company's all personnel, material, financial and other resources together, and then all the cast and to product design and marketing of these two departments were to go out to cultivate the company's strong product design and marketing capabilities. • Phil Knight the one hand, emphasis on product development and design capabilities, more attention to the training was the ability of marketing, product design and brand marketing have become two of Nike's powerful competitive weapon.
Second, Nike has taken in the production of a virtualization strategy, namely: the external leveraging, through the integration of external resources, making it all for me in order to expand their territory, the use of external capabilities and strengths to compensate for their lack of invest in production sites, not assembly line, Nike does not own all the products manufacture, but all outsourced to other manufacturers out of manufacturing. Nike this coup, not only saves a lot of production investment in infrastructure, equipment acquisition costs, and workers labor costs, and is also full of other strong production ability of manufacturers, particularly in the production process is outsourced to Southeast Asia and other places of business in many developing countries, where the labor costs to very low, which forces a lot of Nike's labor cost savings, which is the Nike sports shoes have been able to lower prices competitive with other brand-name products an important reason. Implementation of virtual production, Nike will design drawings to the manufacturer so that they can carry out production strictly according to the drawing style, and to ensure appropriate quality and then, Nike and then posted their own brands and labels on these products, and products to the company's marketing staff. Through the company's marketing network to sell their products out. This model the full realization of the complementary role.
Third, Nike's innovation lies in the marketing communication. It uses the idol of young people such as Michael Jordan, etc. • to spread, but also the use of electronic game design of Nike's exclusive games. Whenever the launch of new models, which invited the band to play, through a kind of entertainment changes the way ideas spread and quality. Nike This communication strategies, not only to elevate its brand awareness, but also to establish a high degree of identity of the brand asset value.
My website nikespaces
2011年6月15日星期三
Identification headphones sound
When we buy a headset, no more than concerned about two things:1. Headset sound quality.2. Headset appearance (for girls still concerned for this).I am here to say that for the first, how to identify quality headphones.Headphone sound quality is good or bad usually by audition and compare to identify its good and bad, this time you need to prepare some stuff:An. A better sound quality of MP3As the saying goes "a good horse with a good saddle" in my opinion, need a good saddle with good Malay.A good quality MP3, earphone with good sound quality with an order to show it's the perfect sound out.And a good quality MP3, to a greater extent the headset audio quality to the fore.Must not use the computer to listen (in addition to a professional, independent computer sound card), we all know, computers are not primarily used for listening to music.(MP3 how to choose good quality, this is not my topic here to say. Is higher than the price of MP3 sound more good? I should not, and we all know the answer, but I think, in three to five MP3 epidemic year bought a hundred dollars would not be as sound quality of MP3, but now a few hundred dollars of MP3 sound quality is very good.)
(2) a suitable song for auditionNot every song can be used to listen to some songs the band is too monotonous, too biased towards a particular frequency band, such as low or medium frequency or high frequency.Many people have this view, to audition for this song, so use your headphones sound quality is certainly good. Here, I like to say that a suitable song for an audition, not the original sound quality will get better headphones, but headphones can better distinguish the sound quality is good or bad.Also, the song is used to test sound familiar to you, it is best heard many times. So you can listen music when headphones are out there the more perfect performance of a baseline for comparison.For the audition song, I recommend: 1 Hotel California (USA Eagles), 2 Ferry (Tsai Chin).I am more respected by Hotel California. This song belongs to the whole band, the drums, sand hammer, sound, voice, guitar sound is low frequency, medium frequency, high-frequency have, the headset can be used to test the various frequency bands.3 more quiet environment auditionListen to the quiet environment is also important to listen headset. Noisy environment, the effect will be greatly audition headphones called discount. On this point, we all know, I do not say.Another point I want to say is that in the audition able to open when the volume of MP3 on how to open how much you can afford within the ear.Because a large volume, one can put the headset will sound the advantages and disadvantages are nothing; Second, some headphones power is very small, will be issued under the big break the sound volume (which is a fatal flaw headphones).4. A switch interface, a good quality headsetHeadphone sound quality what is best identified by comparing to. Find a switch interface, a good quality headphones, the exchange in the shortest possible time audition, so the headphones need to identify more with other headphones, the identification of better audio quality headphones.Above points, the second point is more important, but many people do not know.Here to listen to the Hotel California, for example, talk about good and bad performance of the band headphones.Headphones low frequency rating:LF good headphones drums / voice calm, flexible and intensity (stirring, as if to knock on your heart), drums have a certain continuity and vibration.Poor low-frequency drum boring headphones, sound like a gong, like, immediately stopped, did not last; or echo large, giving a "buzz" or "Hong Hong" feeling, as in a large open room echo when speaking.Headset in the band rating:IF good headphones kind of natural human voice, the thickness, magnetic.IF poor headphones voice choking, as the simmering breath in throat singing, the sound is not completely open; or pitched singing voice.Evaluation of the high frequency headphones:High-frequency sound is very good headphone guitar rigid, powerful voice contraction, giving a clear sense of brightHeadphone sound quality overall assessment:Clear and thorough clean, no muddy or echo phenomenon.Efforts to resolve a good, detailed, tiny instruments can clear sound playback.Layering is good, background music and vocal position clear.Headphone sound quality evaluation, constantly listen to sound good through headphones and bad headphones, repeated comparisons, from experience, the accumulation was to continue. I think so much, later gradually improved.You also can go online to look up the headset-related forums on the headset sound quality evaluation of others.I am not a headphone enthusiast, perhaps evaluation is not very place. If you have any good view, we communicate with each other, learn from each other and progress together!Earlier I wrote some personal headphones sound more superficial view, serve as a catalyst, the following are some music fans to write the post, I stick it out for all to communicate with the exchange.Quality evaluation is a matter of psychological, physiological and listening environment, listening comments, the application of technical standards for a number of aspects of the complex process, due to stage one of the "quality evaluation" and "Testing Standards" the link between there are still some different views, including the evaluation of quality, listening equipment, play spaces, audio program selected, the listener's knowledge and life experience and understanding of different music and other differences, as well as the human ear sensitivity to sound, the sound level of physiological responses (eg, like the type of sound), listening when personal feelings (ease of mind, would have exaggerated the possibility of quality evaluation, feelings of irritability and may be denied good quality), etc. .Therefore, the objective evaluation of sound quality the most important difficulties is this: How will the listener's subjective evaluation of the impact of factors on the quality reduced to a minimum! To do this is very difficult, not to mention the average person, even if received strict professional training, personnel evaluation, personal factors can not completely "indifferent"! Therefore, in order to reduce the interference of such factors to ensure the objectivity of the evaluation of sound quality, it is necessary to have a more specialized evaluation procedures, and uniform standards of professional reference with some words to express the sound quality is good or bad (the premise is the first requirement, clear technical specifications for each predicate range), because of the quality of the evaluation process more boring, here we first look at some of the professional evaluation of the quality predicate, and their specific meaning and how to apply it!Quality evaluation in general terms:First, the degree of balance: the sound representation in proportion to the frequency band, high, middle and bass with reasonable frequency characteristics, there is too much of a boost or cut frequency band situation. It also refers to multi-channel playback (such as stereo) channels of the sound pressure more consistent. It is the opposite of the word expression is "unbalanced" or "balance";Second, the intensity: a good response to the dynamic range of sound, expressed in strong and solid voice acting freely, out come, enough loudness, frequency, especially in low-frequency (100 --- 500HZ) are measured. It is described as the opposite of "pan-force" or "insufficient";Third, the definition: the sound of language can understand some of the high, music, structured, the frequency band of the signal can be well demonstrated, there are crystal clear sense. It is the word to express the opposite of "fuzzy", "ambiguous," "turbid", etc.;Fourth, the brightness: the sound inside the high-expression, the frequency of rich, high tenor fully, especially in the 2-5KHZ band of the signal to enhance the phenomenon, and the proportion of appropriate sound mix, sounds bright and active. It expressed the opposite word for "dark", "eclipsed" and so on;Five full: expression of low frequency sound in the rich high frequency moderate, bass, tenor come out, listen to a sense of warmth as the spring, comfortable and flexible. It expressed the opposite word for "thin", "dry" or "empty", etc.;Six soft: sound relaxed and not tight presentation, treble the proportion of moderate, harmonic distortion and intermodulation distortion is very small, slightly longer reverberation time, not harsh, sweet feel comfortable listening. It is the opposite of the word expression is "blunt", "harsh", "sharp" and so on;VII realism: the sound of the true extent of expression, that is to keep the sound in the process of restoring all the original features, giving the immersive feel. It is described as the opposite of "distortion" or "untrue";Eight, three-dimensional sense: the basic position expressed in the correct audio and video sound, voice and positioning line, continuity, sense of depth;Nine, a sense of space: the original sound source can be a good location and display the current playback position of the space realism, with a certain delay in the sound effects, people listening to the sound without the feeling of depression;X. presence: the sound response so faithfully the position of the instrument, the audience can identify the source of the position, giving a sense of immersive;XI, natural feeling: the sound of each frequency band of the change is smooth, the overall smooth, there is a deliberate increase or decrease the frequency, the phenomenon of compensation or modification;XII overall sense: sound and the effect it produces coherence and mastery, to form a unified whole, not divorced from the phenomenon;XIII, a sense of atmosphere: the music style, dynamic range, momentum and the performance of the music to match the form and meaning, the listener can easily enter into the performance of music to the mood in the past;Fourth, round: presentation of sound harmonic distortion, treble and volume in the moderate, smooth frequency response curve, which will not peak frequency of the phenomenon, the entire band transient response, reverberation is moderate;Fifth, flexibility: both are expressed with low intensity, but also have a certain toughness of the language, it is a measure of an important aspect of low quality, in particular in low-frequency loose and dispersed, and lively, not stiff, and there is a delay effect. It is usually described together with the fullness to low!XVI emotion: expressed in a wide dynamic range of music, and have a certain sound pressure, the term is mainly used to describe low-frequency energy, abundant;XVII strong: the low frequency sound energy expressed abundant, the speed, dispersed, cohesive high-end sound like a good degree.In the evaluation of sound quality, the general practice is to have the sound into four bands.(1) low frequency (150HZ below): low frequency is the foundation, it makes listening feels thick;(2) low frequency (150 --- 500HZ): the bass is the embodiment of intensity, the intensity of the music is strong there, depending on the band;(3) high frequency (500 --- 5000HZ): alt is the brightness of the performance of the music to see this period of uncertainty, and the impact of the entire music sound great;(4) high frequency (5000HZ above): mainly high-frequency sound clarity of the decision.In a preliminary understanding of the sound of the band's influence on the sound, the sound quality evaluation will be based on different frequency bands to use a different predicate, for example, feel the bass sounds shocking, it seems endless, this time you can use the "surging" to express the bass situation; such as bass feel comfortable listening to, fresh and the smell, toughness, this time you can use "strong", "flexible" to express; another example, crystal clear treble sounds, each instrument by clearly heard the sound, the singer's lyrics a high degree of intelligibility, this time should be "clear" to describe.Of course, describe the quality of the predicate, there are many, are not limited to those mentioned above, we can use in the evaluation process is more appropriately the sound quality, rich user-friendly words to adequately express what you think of the sound and mood music, but the principle is as far as possible and strive to express their voice heard consistent and objective. Describing the bass as the term "wind pants," "Impossible to meat", etc.; described as the violin, two gourd musical instruments such as Alto words are "full of pine scent", "tail taste" to show the words tube mysterious instrument Alto such as "Metal Sauvignon", "metallic luster can be seen", etc.; treble and clarity of description such as "penetration," "Sudden Impact" and so on.In fact, the wording of the objective quality evaluation, but listening is a kind of intangible feeling, not through reason, something illusory, and sometimes only "sense" and not "persuasion"!
(2) a suitable song for auditionNot every song can be used to listen to some songs the band is too monotonous, too biased towards a particular frequency band, such as low or medium frequency or high frequency.Many people have this view, to audition for this song, so use your headphones sound quality is certainly good. Here, I like to say that a suitable song for an audition, not the original sound quality will get better headphones, but headphones can better distinguish the sound quality is good or bad.Also, the song is used to test sound familiar to you, it is best heard many times. So you can listen music when headphones are out there the more perfect performance of a baseline for comparison.For the audition song, I recommend: 1 Hotel California (USA Eagles), 2 Ferry (Tsai Chin).I am more respected by Hotel California. This song belongs to the whole band, the drums, sand hammer, sound, voice, guitar sound is low frequency, medium frequency, high-frequency have, the headset can be used to test the various frequency bands.3 more quiet environment auditionListen to the quiet environment is also important to listen headset. Noisy environment, the effect will be greatly audition headphones called discount. On this point, we all know, I do not say.Another point I want to say is that in the audition able to open when the volume of MP3 on how to open how much you can afford within the ear.Because a large volume, one can put the headset will sound the advantages and disadvantages are nothing; Second, some headphones power is very small, will be issued under the big break the sound volume (which is a fatal flaw headphones).4. A switch interface, a good quality headsetHeadphone sound quality what is best identified by comparing to. Find a switch interface, a good quality headphones, the exchange in the shortest possible time audition, so the headphones need to identify more with other headphones, the identification of better audio quality headphones.Above points, the second point is more important, but many people do not know.Here to listen to the Hotel California, for example, talk about good and bad performance of the band headphones.Headphones low frequency rating:LF good headphones drums / voice calm, flexible and intensity (stirring, as if to knock on your heart), drums have a certain continuity and vibration.Poor low-frequency drum boring headphones, sound like a gong, like, immediately stopped, did not last; or echo large, giving a "buzz" or "Hong Hong" feeling, as in a large open room echo when speaking.Headset in the band rating:IF good headphones kind of natural human voice, the thickness, magnetic.IF poor headphones voice choking, as the simmering breath in throat singing, the sound is not completely open; or pitched singing voice.Evaluation of the high frequency headphones:High-frequency sound is very good headphone guitar rigid, powerful voice contraction, giving a clear sense of brightHeadphone sound quality overall assessment:Clear and thorough clean, no muddy or echo phenomenon.Efforts to resolve a good, detailed, tiny instruments can clear sound playback.Layering is good, background music and vocal position clear.Headphone sound quality evaluation, constantly listen to sound good through headphones and bad headphones, repeated comparisons, from experience, the accumulation was to continue. I think so much, later gradually improved.You also can go online to look up the headset-related forums on the headset sound quality evaluation of others.I am not a headphone enthusiast, perhaps evaluation is not very place. If you have any good view, we communicate with each other, learn from each other and progress together!Earlier I wrote some personal headphones sound more superficial view, serve as a catalyst, the following are some music fans to write the post, I stick it out for all to communicate with the exchange.Quality evaluation is a matter of psychological, physiological and listening environment, listening comments, the application of technical standards for a number of aspects of the complex process, due to stage one of the "quality evaluation" and "Testing Standards" the link between there are still some different views, including the evaluation of quality, listening equipment, play spaces, audio program selected, the listener's knowledge and life experience and understanding of different music and other differences, as well as the human ear sensitivity to sound, the sound level of physiological responses (eg, like the type of sound), listening when personal feelings (ease of mind, would have exaggerated the possibility of quality evaluation, feelings of irritability and may be denied good quality), etc. .Therefore, the objective evaluation of sound quality the most important difficulties is this: How will the listener's subjective evaluation of the impact of factors on the quality reduced to a minimum! To do this is very difficult, not to mention the average person, even if received strict professional training, personnel evaluation, personal factors can not completely "indifferent"! Therefore, in order to reduce the interference of such factors to ensure the objectivity of the evaluation of sound quality, it is necessary to have a more specialized evaluation procedures, and uniform standards of professional reference with some words to express the sound quality is good or bad (the premise is the first requirement, clear technical specifications for each predicate range), because of the quality of the evaluation process more boring, here we first look at some of the professional evaluation of the quality predicate, and their specific meaning and how to apply it!Quality evaluation in general terms:First, the degree of balance: the sound representation in proportion to the frequency band, high, middle and bass with reasonable frequency characteristics, there is too much of a boost or cut frequency band situation. It also refers to multi-channel playback (such as stereo) channels of the sound pressure more consistent. It is the opposite of the word expression is "unbalanced" or "balance";Second, the intensity: a good response to the dynamic range of sound, expressed in strong and solid voice acting freely, out come, enough loudness, frequency, especially in low-frequency (100 --- 500HZ) are measured. It is described as the opposite of "pan-force" or "insufficient";Third, the definition: the sound of language can understand some of the high, music, structured, the frequency band of the signal can be well demonstrated, there are crystal clear sense. It is the word to express the opposite of "fuzzy", "ambiguous," "turbid", etc.;Fourth, the brightness: the sound inside the high-expression, the frequency of rich, high tenor fully, especially in the 2-5KHZ band of the signal to enhance the phenomenon, and the proportion of appropriate sound mix, sounds bright and active. It expressed the opposite word for "dark", "eclipsed" and so on;Five full: expression of low frequency sound in the rich high frequency moderate, bass, tenor come out, listen to a sense of warmth as the spring, comfortable and flexible. It expressed the opposite word for "thin", "dry" or "empty", etc.;Six soft: sound relaxed and not tight presentation, treble the proportion of moderate, harmonic distortion and intermodulation distortion is very small, slightly longer reverberation time, not harsh, sweet feel comfortable listening. It is the opposite of the word expression is "blunt", "harsh", "sharp" and so on;VII realism: the sound of the true extent of expression, that is to keep the sound in the process of restoring all the original features, giving the immersive feel. It is described as the opposite of "distortion" or "untrue";Eight, three-dimensional sense: the basic position expressed in the correct audio and video sound, voice and positioning line, continuity, sense of depth;Nine, a sense of space: the original sound source can be a good location and display the current playback position of the space realism, with a certain delay in the sound effects, people listening to the sound without the feeling of depression;X. presence: the sound response so faithfully the position of the instrument, the audience can identify the source of the position, giving a sense of immersive;XI, natural feeling: the sound of each frequency band of the change is smooth, the overall smooth, there is a deliberate increase or decrease the frequency, the phenomenon of compensation or modification;XII overall sense: sound and the effect it produces coherence and mastery, to form a unified whole, not divorced from the phenomenon;XIII, a sense of atmosphere: the music style, dynamic range, momentum and the performance of the music to match the form and meaning, the listener can easily enter into the performance of music to the mood in the past;Fourth, round: presentation of sound harmonic distortion, treble and volume in the moderate, smooth frequency response curve, which will not peak frequency of the phenomenon, the entire band transient response, reverberation is moderate;Fifth, flexibility: both are expressed with low intensity, but also have a certain toughness of the language, it is a measure of an important aspect of low quality, in particular in low-frequency loose and dispersed, and lively, not stiff, and there is a delay effect. It is usually described together with the fullness to low!XVI emotion: expressed in a wide dynamic range of music, and have a certain sound pressure, the term is mainly used to describe low-frequency energy, abundant;XVII strong: the low frequency sound energy expressed abundant, the speed, dispersed, cohesive high-end sound like a good degree.In the evaluation of sound quality, the general practice is to have the sound into four bands.(1) low frequency (150HZ below): low frequency is the foundation, it makes listening feels thick;(2) low frequency (150 --- 500HZ): the bass is the embodiment of intensity, the intensity of the music is strong there, depending on the band;(3) high frequency (500 --- 5000HZ): alt is the brightness of the performance of the music to see this period of uncertainty, and the impact of the entire music sound great;(4) high frequency (5000HZ above): mainly high-frequency sound clarity of the decision.In a preliminary understanding of the sound of the band's influence on the sound, the sound quality evaluation will be based on different frequency bands to use a different predicate, for example, feel the bass sounds shocking, it seems endless, this time you can use the "surging" to express the bass situation; such as bass feel comfortable listening to, fresh and the smell, toughness, this time you can use "strong", "flexible" to express; another example, crystal clear treble sounds, each instrument by clearly heard the sound, the singer's lyrics a high degree of intelligibility, this time should be "clear" to describe.Of course, describe the quality of the predicate, there are many, are not limited to those mentioned above, we can use in the evaluation process is more appropriately the sound quality, rich user-friendly words to adequately express what you think of the sound and mood music, but the principle is as far as possible and strive to express their voice heard consistent and objective. Describing the bass as the term "wind pants," "Impossible to meat", etc.; described as the violin, two gourd musical instruments such as Alto words are "full of pine scent", "tail taste" to show the words tube mysterious instrument Alto such as "Metal Sauvignon", "metallic luster can be seen", etc.; treble and clarity of description such as "penetration," "Sudden Impact" and so on.In fact, the wording of the objective quality evaluation, but listening is a kind of intangible feeling, not through reason, something illusory, and sometimes only "sense" and not "persuasion"!
2011年6月14日星期二
France phone Film Exhibition "everybody can When director"
CCTV.com news (International Newsletter): look at technology news. Mobile phone technology can be said is one of the fastest growing products, the ever-changing cell phone technology is not only reflected in its communication function, but also it greatly enhanced entertainment features. Recently, the second mobile phone film festival in France opened in Paris. The purpose of this festival is that a cell phone in hand, "everybody can be a star, everyone can become a director." If you think that the number of video compression, conversion, and then downloaded to the phone to play, even mobile movie, then unfortunately, you are out of date. Now they say the phone films, in fact, refers to the use of mobile phones to take, play and spread the new film form. Pompidou in Paris, France Contemporary Art Center, the world's largest mobile phone film festival has attracted many movie lovers. Currently, 8,500 people have watched the public screening of the nearly 100 short films and three feature films. Current French mobile Film Festival Jury Prize winner French director Takis said phone film is most economical easy operation, most close ordinary kind film form it shattered traditional film industry models make anyone can shoot own videos. Mobile Film Festival in France, the organizers of the film turn mobile phones known as "pocket film." Organizers said that the phone makes it the most compact portable recording tool that allows the photographer observed anywhere around the world through the lens to capture every wonderful moment. Same time, it can be more in accordance with their own ideas to control the recording process, easy to implement your own movie ideas. Organizers said they were from two and a half before the phone began to promote the film in France, but the beginning, they were questioned by some big director, because the cell phone footage of the film image quality does not meet their requirements. However, phone movie was among young people rapidly popular. In order to further promote the mobile phone film, film festival organizers to a number of filmmakers, writers, musicians and other creative personnel distributed 100 3G mobile phone, let them shoot the pilot. They shot many of the works participated in the "pocket film unit" of the competition. If one set of colorful life history of three decades phone Operations from simple call to the movies, watching TV, mobile phones continue to give people to create a new and surprise, surprise but also the first thirty years from the start. Bell invented the telephone from 1876 onwards, the world's communications technology competition open to a close. April 3, 1973, Motorola's Gary • Cooper with his first world developed by a portable phone, called the competitors - Bell Labs research director at Engel's phone. Since then, the rapid development of mobile phones. 20th century, 80's, appeared on the streets persons holding a commercial cellular phone. It is not only heavy weight, the price is also expensive, about $ 4,000 a. Because a large head, carry convenient, people are more willing to put it in the car, as car phones. 90, mobile phone into the homes of ordinary people, it becomes smaller and cheaper, so that people life has become colorful ... ... now with approximately 20 million mobile phone users, mobile phones have become people's lives, set the computer , TV, video and other multimedia features in one of the all-around necessity. History】 【phone 19th century, 20 years to start using the police and emergency personnel Mobile two-way radios This is the predecessor of the phone 1947, Bell Labs, Lucent Technologies Proposed Portable Phone concept • 1973 Gary Cooper Motorola Invented the first truly portable mobile phone In 1979 the world's first commercial mobile phone network in Japan enabled In the early 20th century, 80 car began to use mobile phones 80 years in the 20th century there for the consumer's mobile phone business In 1984 Motorola's first commercial mobile phone market 90 20th century, more compact mobile phones become cheaper 1992 Birth of mobile phone text input transmission technology SMS emerged Built-in camera phone technology in 1997 began in 2000 to market birth Now fusion various multimedia technology phone has into every household
2011年6月13日星期一
Computer Monitor Stands
After sitting at a computer for several hours, people often complain of shoulder, back, and neck pain as well as eye pain and headaches caused by straining their eyes. In fact, vision problems and musculoskeletal injuries to the back and neck are among the common office-related injuries that result from inadequately positioned computer monitors. Ergonomic computer monitor arms are a solution to these problems. With the use of monitor holders you can prevent injuries and pain because they are flexible and adjustable. The adaptability of these ergonomic products enables users to move freely and be more comfortable. Whether your workstation is at your home, at an office building, at your school, or somewhere else, ergonomic monitor holders are critical for promoting office health and comfort.
What to Look For
An ideal ergonomic computer monitor set up will enable the user to easily view the computer screen from different angles and heights. To facilitate this flexibility, the monitor should be effortlessly adjustable. Adjustability will enable you to comfortably move around and better position yourself in order to prevent office related injuries and prevent shoulder, back, head, and neck pain. Additionally, adjustability will help prevent eye strain since you will be able to move the monitor closer to your eyes or further away, depending on your individual needs. Ideally, your computer monitor should be directly in front of you at all times regardless of your position. Thus, the monitor should be adjusted so that the top of the computer screen is at your eye level. Take this into consideration when searching for a monitor holder. Seek one that will allow this adjustability, fitting your specific circumstances and anticipated movements, including sitting, standing, general moving around, and whether there will be multiple users of the computer.
Our Ergonomic Computer Monitor Holders
At Ergoware we offer a complete collection of innovative holder designs. All product lines we offer are versatile, fully adjustable, and of high-quality. Our collection of ergonomic computer holders provides excellent freedom of movement and adjusts effortlessly in all directions to provide ideal monitor positioning for different tasks or users. Additionally, our computer monitor arms are easy to install.
We have several computer monitor stand options available, from computer mounting on your desktop to wall mounts. We also offer numerous choices for both single and multiple monitor situations.
We offer many sleek designs and compact styles that save valuable desk space. One example of a popular product line is M7. M7 is the most easily adjustable, stable, and elegant line of flat panel computer monitor arms on the market. They are built to demanding specifications and are environmentally-friendly. M7 monitor arms are composed of 90% recycled materials and packaged in recycled paper products. Another example is the Workrite SwingArm flat panel display monitor arm. The Workrite SwingArm offers the most favorable ergonomic support for users. It allows for a full range of adjustability, including height, focal distance, and tilt angle.
With our comprehensive selection of computer monitor stands and computer monitor arms, we offer an affordable ergonomic solution for every computer workstation. You can check out our various computer monitor holders on this page. The pictures present basic information, such as price, brand, and a brief description of the product. You can click on a photo to view a detailed description of the monitor holder, dimensions, larger photos, different views, and more.
Other Ergonomic Office Products
While a computer monitor holder is an essential component of office ergonomics, you should utilize other products in order to effectively create the ultimate, injury preventive, comfort enhancing workstation. Check out our other ergonomic products, including keyboard drawers, keyboard shelfs, laptop privacy screens, desktop privacy filters, document holders, and much more.
What to Look For
An ideal ergonomic computer monitor set up will enable the user to easily view the computer screen from different angles and heights. To facilitate this flexibility, the monitor should be effortlessly adjustable. Adjustability will enable you to comfortably move around and better position yourself in order to prevent office related injuries and prevent shoulder, back, head, and neck pain. Additionally, adjustability will help prevent eye strain since you will be able to move the monitor closer to your eyes or further away, depending on your individual needs. Ideally, your computer monitor should be directly in front of you at all times regardless of your position. Thus, the monitor should be adjusted so that the top of the computer screen is at your eye level. Take this into consideration when searching for a monitor holder. Seek one that will allow this adjustability, fitting your specific circumstances and anticipated movements, including sitting, standing, general moving around, and whether there will be multiple users of the computer.
Our Ergonomic Computer Monitor Holders
At Ergoware we offer a complete collection of innovative holder designs. All product lines we offer are versatile, fully adjustable, and of high-quality. Our collection of ergonomic computer holders provides excellent freedom of movement and adjusts effortlessly in all directions to provide ideal monitor positioning for different tasks or users. Additionally, our computer monitor arms are easy to install.
We have several computer monitor stand options available, from computer mounting on your desktop to wall mounts. We also offer numerous choices for both single and multiple monitor situations.
We offer many sleek designs and compact styles that save valuable desk space. One example of a popular product line is M7. M7 is the most easily adjustable, stable, and elegant line of flat panel computer monitor arms on the market. They are built to demanding specifications and are environmentally-friendly. M7 monitor arms are composed of 90% recycled materials and packaged in recycled paper products. Another example is the Workrite SwingArm flat panel display monitor arm. The Workrite SwingArm offers the most favorable ergonomic support for users. It allows for a full range of adjustability, including height, focal distance, and tilt angle.
With our comprehensive selection of computer monitor stands and computer monitor arms, we offer an affordable ergonomic solution for every computer workstation. You can check out our various computer monitor holders on this page. The pictures present basic information, such as price, brand, and a brief description of the product. You can click on a photo to view a detailed description of the monitor holder, dimensions, larger photos, different views, and more.
Other Ergonomic Office Products
While a computer monitor holder is an essential component of office ergonomics, you should utilize other products in order to effectively create the ultimate, injury preventive, comfort enhancing workstation. Check out our other ergonomic products, including keyboard drawers, keyboard shelfs, laptop privacy screens, desktop privacy filters, document holders, and much more.
How To Grab Free Gifts With Mobile Phones
With so many appealing and attractive mobile phone deals in the market, it is the gift contract is made the news all the time. The times change and so it's technology in mobile portables. At with new update technologies, buying cell phones are becoming increasingly expensive and out of portee. Maintenant is the time when the contract deals come into play because they allow people to buy their desired phone at a price that is abordable. Que Vodafone, Orange, O2, T-Mobile and Virgin, all network providers to find intelligent solutions for customers to buy the most coveted of mobile phones.
Now, with so many advantages, if a person is interested in the offers contract free gift, then all he has to do is to enter into a contract with its chosen service provider Mobile, Vodafone dire. Ces contracts range from 12 to 24 months and later can be extended through upgrades mobiles. Durant pre-specified period, mobile operators do not allow their users to move to any other fournisseur. Toutefois, if do, they are penalized with rations membre. Cela may seem daunting, but the reality is quite different.
Customers not only receive free gifts with buying cell phones, they also receive many other great deals with these phone offers. At this case is especially a good option for those who want a long interruption of calls to their loved ones or business assosiates . By the time the contract for a fixed period expires, the user has two options available: either to terminate the contract and move to another provider or opt for the upgrade mobile . Updated Mobile is nothing less than a great analgesic for people who want to stay with the same supplier, but are in urgent need of a new mobile handset or if you want a plan different. The user chooses to upgrade, it is also allowed to keep the same number of old and comes with a new mobile handset as well.
That everything you get with these mobile offerings:
Free gifts in the form of free talk time, free SMS, offers cash-back, game console, laptops, LCD TVs and much more.
A brand new mobile phone (without paying a penny in the pocket)
Total peace of mind (no worries about running out of mobile phone balance)
No need to run from one supplier to another (time is precious)
Can opt for mobile phone upgrade
However, besides the contract offers of free gifts, the UK market also offers pay as you go phone deals, offers SIM only to meet the wide range of needs and expectations clients. Bien that pay as you go offers are preferred by students and housewives, SIM act deals only as an intelligent solution for those who like to travel.
2011年6月9日星期四
Latest Mobile Phones
One of the ultimate goals of advancing technology is the simplification. The good things in life are always simples. The mobile telecommunications market is no exception to this rule generale. The scientists, researchers and engineers from around world are involved in designing and developing simple handsets that are nonetheless innovative in their capabilities and versatile in their functions.
The latest mobile phones are the result of this effort. At my opinion, it is more correct to call these gadgets mobile devices rather than limited to mobile phones terme. Here are elegant in their looks and can assume various roles with aisance. That also be used for more effective communication, the latest handsets can be used as digital cameras, MP3 players, video players, such as internet modems and many more.
From now on, the market is full of different types of music devices such as mobile phones, camera phones, 3G mobile phones and much more! Buy cell phones need look they music mobile phones with music player in construction and many of them are empowered with a management software music. The mobile phones are equipped with cutting camera imaging options pointe. The of 3G phones, with their special capabilities for video calls and Internet access, offers a way more convenient to communicate and obtain informations. Toutes different categories of handsets have their own characteristics and are designed and developed with the ultimate goal of satisfying the end users.
One example is the development of wireless communications of third generation phones and the popularity of mobile phones 3G.Ces innovative are capable of multimedia messaging and services based on localisation. The market for these specialized services is fairly broad and grows by the day.
To meet this growing demand, most of the latest models of mobile phones are featured in customized portals phone mobile. Person interested in buying a handset can find, compare and buy the latest equipment, they can also make subscribe to attractive buy cell phones. They can visit these sites and mobile and acquire devices that complement their mobile lifestyle!
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